East Meets Best
Welcome to KNORR BLUE DRAGON
We’ve created a new leading brand partnership exclusive for the foodservice market that will help chefs to confidently deliver authentic Oriental dishes on menus.
As the most recognised brand in foodservice, KNORR is recommended by chefs over other leading brands. 52% of chefs claimed to say that KNORR helps chefs make more of their time.
Source: Millward Brown Brand Tracking, February 2011 n=200
Blue Dragon is the fastest growing retail brand in Oriental sauces, a growth of +13.8%. Almost double the growth compared to other well known brands such as Sharwoods and Amoy. (Making up the 3 brands that satisfy 70% of the retail Oriental brands)*
*Source IRI Grocery Cooking Sauces Value Sales 52 w/e 26 Nov 11.
What this means for you
Together, we're seriously passionate about Oriental food, so if you're interested in putting Oriental dishes on your menus, you've come to the right place. We have plenty of menu inspiring recipe ideas we know you'll just love, we’ll even show you how to create some of them.
We’re bringing oriental ingredients to your kitchen.
Why? Because your customers are as passionate as we are
As a nation it seems like we've truly embraced food from the Orient. Over the last thirty years, as well as Chinese, Cantonese and Vietnamese restaurants a proliferation of sushi and noodle bars have appeared the length and breadth of the country. We think it's because Oriental food incorporates so many wonderful colours and flavours, like coconut milk, chilli sauce and red curry paste. Combine that with a gradual move towards more simple, healthy eating and it's no wonder Oriental cooking, with its astonishing use of fresh ingredients has become so popular.
Did you know?
Chinese main dishes are ranked second choice when eating a hot main dish out of home.
Source: NPD Crest YE Jun 11
Don't forget to keep in touch
We're always interested in hearing from you. We'd love to know which your favourite recipes are, how you’ve adapted them, what makes them successful and any hints and tips you have to share.
Click on the Twitter or Facebook icons above.